Yay:  photoshoot 2021-2022

Art direction, Editorial

Art direction and production of the photoshoots and editorial for yay collections from 2021 to 2022 including: Roches Rouges, Flower Up, La Vie est une Fête, Natacha Birds x yay, Soulmates + Caractères.

Editorial fashion photoshoot. Waterproof jewelery made in Paris. Art direction by Downstairs Design.

Roches Rouges, April 2021
Photographer: Alice Jacquemin. Make-up artist: Agnès Obis. Production: Downstairs Design. Art direction: Downstairs Design. Model: Noémie Afatsawo.

Jewelry Handmade in Paris. Collection Roches Rouges. Art Direction by Downstairs Design.
Art direction of the new collection for the brand yay. Waterproof and handmade fashion jewelry.
Gold waterproof jewelry made in Paris by yay. Editorial photoshoot for the launch of the new collection.

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Flower Up, September 2021
Photographer: Alice Jacquemin. Make-up artist: Agnès Obis. Production: Downstairs Design. Art direction: Downstairs Design. Models: Noémie Afatsawo + Sophia.

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La vie est une fête, October 2021
Photographer: Laurence Revol. Make-up artist: Eva Louis. Production: Downstairs Design. Art direction: Downstairs Design. Models: Coline Omasson + Julie Terranova. 

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Body jewelry with gold and thin chains. Fashion brand handmade in Paris. Art direction and production by creative studio Downstairs Design.

Soulmates, April 2022
Photographer: Lisa Raio. Make-up artist: Jennifer Le Corre. Production: Downstairs Design. Art direction: Downstairs Design. Model: Mathilde Cartons.

Necklace with pearls and earrings mix and match look. Wedding outfit for modern brides. Downstairs Design.
White and gold jewelry look. Handmade in Paris by yay. Editorial photoshoot for the launch of the new collection.
Wedding jewelry gold look. Modern delicate collection with pearls and chains. Art direction by Downstairs Design.
Wedding fashion jewelry photoshoot. Gold and pearl. Art direction and editorial design by Downstairs Design.

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Natacha Birds x yay, November 2021
Photographer: Laurence Revol. Make-up artist: Eva Louis. Production: Downstairs Design. Art direction: Downstairs Design. Model: Laure B.

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Graphic composition with two hands intertwined. Fashion editorial photoshoot for yay paris.

Caractères, April 2021
Photographer: Alice Jacquemin. Make-up artist: Eva Louis. Production: Downstairs Design. Art direction: Downstairs Design. Models: Téva Sartori + Fatou Kaba.

Lookbook photoshoot. Two women bounding over jewelry and creativity. yay paris.
Fashion editorial. Colorful jewelry made in Paris. Studio photoshoot.
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