We are Downstairs. A design duo making brand identities, art direction, web & print design.
The logo was designed to be used in static or animated version. Animation can be used on any type of digital medium in order to accentuate the experimental aspect of the brand.
The ribbon is a central element of the visual identity. It embodies
the path customers take when they start an adventure with Pauline. It also expresses the flexibility offered during the